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ESTD. 2006

SoWhat Entertainment is a specialist music company working together with Ossia Records to find and develop South African artists and offer them to the entertainment industry. We find talented musicians and develop fresh, new musical projects that translate well into the corporate and live music markets. These are offered in the form of innovative bands and artists represented by a pool of some of South Africa’s most talented musicians (many of whom have gone on to win awards and garner international recognition). 

With trends changing worldwide, we recognise the need to adapt and stay on our toes. SoWhat Entertainment draws inspiration from the European and UK markets where we've had first-hand experience. We introduce fresh ideas into our artist development and projects, keeping them contemporary and of a world-class standard. Our roster includes Africa's first LED party band (All Stars), a dynamic African jazz band (Chilli & Lime), a dazzling electric violinist (Naomi Tagg)DJs with award-winning jazz musicians (OrganicLounge), pop "Bridgerton-style" string quartet (Cinematica Strings) and elegant instrumental options (Duos and Solo Musicians).

The SoWhat Entertainment team is a creative, hard-working and knowledgeable bunch who started off creating one band that has gone on to become Joburg's most popular jazz band. Now, 13 years later, they have a range of projects and a pool of over 50 top musicians that have performed all around the world. 

As far as our attitude goes: Nothing is too big or small - we love a challenge!


"Thanks so much for everything. It was an absolute pleasure to work with you & the band [Chilli & Lime]. They are incredible & really added to the overall sucess of the evening. What a pleasure to do business with you."

- Maia Jordaan, Creative Collective

"Thank you so much, it was fabulous. What wonderful, talented entertainers you have. You were so spot on with the DJ and trumpeter as well.  Thank you once again, to everyone for making our evening a very memorable one!"

- Avril Booth

"They [Organic Lounge] were great as per usual, love working with the guys! They were on time and were perfect for this event. A happy  client!"

- Simon Parker, Tinderbox

"Your team was very professional and organized. The whole process was an absolute pleasure!"

- Cally Cohen


"The clients absolutely loved the band and (the sound guy) was so helpful he even had background music for us - the hotel was not able to  assist us.  I will most definitely use them again for my functions - they were really great."

Kobo Inc

"Just a short message to thank you for your guys' professionalism and amazing performance. The client was very happy with the    entertainment provided."

- Eloise Clasen, The Production Hub


Financial Mail
Coca Cola
Dept of Education
Dept of Arts & Culture
Deloitte & Touche
Standard Bank
Emperors Palace
BHP Billiton
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