ESTD. 2006

SoWhat Entertainment is a specialist music company working together with Ossia Records to find and develop South African artists and offer them to the entertainment industry. We find talented musicians and develop fresh, new musical projects that translate well into the corporate and live music markets. These are offered in the form of innovative bands and artists represented by a pool of some of South Africa’s most talented musicians (many of whom have gone on to win awards and garner international recognition). 

With trends changing worldwide, we recognise the need to adapt and stay on our toes. SoWhat Entertainment draws inspiration from the UK and European markets where we've had firsthand experience. We introduce fresh ideas into our artist development and projects, keeping them contemporary and of a world-class standard. Our roster includes a dynamic African jazz band (Chilli & Lime), a dazzling violinist (Naomi Tagg), DJs with award-winning musicians and singers (Organic Lounge), a vibrant South African party band (All Stars) and an dramatic instrumental act (Neolektra), with more to come.

The SoWhat Entertainment team is a creative, hard-working and knowledgeable bunch who started off creating a band that has gone on to become Joburg's most popular jazz band. Now, 12 years later, they have a pool of over 50 top musicians that have performed all around the world, and a range of projects. 2019 will see the launch of 3 more exciting groups showcasing the best of South African song writing, music production and performance.

As far as our attitude goes: Nothing is too big or small - we love a challenge!